Category
Youth Empowerment & Nonprofit Services
Client
Alexander T
Timeframe
6-weeks
Youth Empowerment & Nonprofit Services
Introduction
Client Name & Industry:
Jump Start 2 Recovery is a minority-owned therapy practice in Grand Rapids, Michigan, specializing in mental health and substance use disorder (SUD) treatment. Their mission is to provide empathetic, non-judgmental therapy services.
Client Objectives:
Jump Start 2 Recovery aimed to increase their online visibility, attract new clients, and improve their website’s functionality. Their previous website was outdated, lacked SEO optimization, and wasn’t delivering the desired results in terms of traffic or engagement.
Challenges
Existing Problems:
Outdated website design hosted on TherapySites that didn’t allow for much customization or modern UX/UI features.
Low organic search traffic due to lack of SEO strategy.
Ineffective Google Business Profile setup, reducing local search visibility.
Strategy
Research & Planning:
We started by conducting a full audit of the existing website and competitor analysis. We identified key areas where search engine optimization (SEO) was lacking and mapped out a plan to migrate the website to Wix Studio, providing a more flexible design platform.
Tools & Techniques:
Wix Studio for website development.
Google Analytics and Google Search Console for tracking traffic and performance.
SEMrush for keyword research.
Google Business Profile Optimization to enhance local search results.
Custom Approach:
We developed a unique design aligned with the client’s brand values and target audience. Additionally, we integrated a blog for content marketing and optimized the website with strategic keywords related to mental health and substance use therapy.
Implementation
Timeline:
The project was completed in a phased approach over a 6-week period:
Week 1-2: Website audit, competitor research, keyword analysis.
Week 3-4: Website redesign using Wix Studio.
Week 5: On-page SEO optimization, including keyword-rich meta titles and descriptions.
Week 6: Google Business Profile optimization and directory citation submissions.
Technical Details:
Redesigned the website for mobile responsiveness and modern UI/UX.
Optimized on-page SEO with strategically placed primary and secondary keywords.
Structured internal linking to improve navigation and user engagement.
Published high-quality, SEO-optimized content for better organic traffic.
Challenges Overcome:
Migrating from TherapySites to Wix Studio without losing any content or SEO value. We ensured a seamless transition with no downtime and enhanced the site's load speed and overall performance.
Results
Before & After Comparison:
Organic Traffic: Increased by 35% within the first three months.
Google Rankings: Improved keyword rankings for target terms like "mental health therapist" and "substance use disorder therapy in Grand Rapids."
Local SEO: Jump Start 2 Recovery appeared in Google’s Local Pack for relevant searches, leading to a 25% increase in appointment requests.
Metrics:
35% increase in monthly organic visitors.
20% decrease in bounce rate.
Significant improvement in mobile responsiveness, resulting in higher user engagement.
Client Testimonial:
Creative Partner transformed our online presence. We now have a website that reflects who we are and helps us connect with more people who need our services. Their SEO efforts have brought in clients we never would have reached.
Alexander T
Uplift Our Youth Foundation
Conclusion
Long-Term Impact:
Jump Start 2 Recovery continues to benefit from sustained organic traffic growth and a steady stream of new client inquiries. The Google Business Profile optimization also ensures they maintain a strong local presence in search results.
Contact Us Today!
If you’re looking to transform your online presence with a custom website redesign or SEO strategy, contact Creative Partner today to explore how we can help you grow your business.