Category
Event Photo Booth Rental Company
Client
Angela & Angel
Timeframe
6-weeks
Event Photo Booth Rental Company
Introduction
Client Name & Industry:
Take A Shot Photo Booth is a photo booth rental company based in Lansing, MI, founded in 2023. Specializing in open-air photo booth experiences, they cater to events such as weddings, corporate events, birthdays, and more. The company was founded by best friends Angela and Angel, who were both born and raised in Lansing and have been close friends for over 30 years. Together, they bring their passion for fun and celebration to their local community through memorable photo booth experiences.
Client Objectives:
As a brand-new company, Angela and Angel sought to establish an engaging online presence to attract event planners and individuals looking for a unique photo booth experience. In addition to the website, they needed professional branding, business card design, and a fully optimized Google Business Profile to increase local visibility.
Challenges
Existing Problems:
Brand New Business: Take A Shot Photo Booth had no previous online presence, so we had to build everything from scratch, including the website, branding, and Google Business Profile.
Competitive Market: The photo booth rental industry is competitive, especially in local markets. Therefore, establishing a strong brand identity and ensuring local SEO optimization was critical to standing out.
Strategy
Research & Planning:
We worked closely with Angela and Angel to understand their vision for the company. After researching the local competition and identifying key trends, we developed a strategy to create a fun and inviting brand that resonated with their target audience. Local SEO was a priority to help Take A Shot Photo Booth appear in searches for event services in Lansing.
Tools & Techniques:
Wix Studio: Used to design and develop a modern, responsive website.
SEO Optimization: Implemented keywords such as “photo booth rental Lansing” and “open-air photo booth” to target local event planners.
Branding: Designed the company’s logo and business cards to reflect the fun, energetic nature of their services.
Google Business Profile Optimization: Created and optimized their Google Business Profile with relevant keywords, business hours, images, and services.
Custom Approach:
We developed a unique design aligned with the client’s brand values and target audience. Additionally, we integrated a blog for content marketing and optimized the website with strategic keywords related to mental health and substance use therapy.
Implementation
Timeline:
The project was completed in a phased approach over a 6-week period:
Week 1-2: Website audit, competitor research, keyword analysis.
Week 3-4: Website redesign using Wix Studio.
Week 5: On-page SEO optimization, including keyword-rich meta titles and descriptions.
Week 6: Google Business Profile optimization and directory citation submissions.
Technical Details:
Redesigned the website for mobile responsiveness and modern UI/UX.
Optimized on-page SEO with strategically placed primary and secondary keywords.
Structured internal linking to improve navigation and user engagement.
Published high-quality, SEO-optimized content for better organic traffic.
Challenges Overcome:
Migrating from TherapySites to Wix Studio without losing any content or SEO value. We ensured a seamless transition with no downtime and enhanced the site's load speed and overall performance.
Results
Before & After Comparison:
Organic Traffic: Increased by 35% within the first three months.
Google Rankings: Improved keyword rankings for target terms like "mental health therapist" and "substance use disorder therapy in Grand Rapids."
Local SEO: Jump Start 2 Recovery appeared in Google’s Local Pack for relevant searches, leading to a 25% increase in appointment requests.
Metrics:
35% increase in monthly organic visitors.
20% decrease in bounce rate.
Significant improvement in mobile responsiveness, resulting in higher user engagement.
Client Testimonial:
Creative Partner transformed our online presence. We now have a website that reflects who we are and helps us connect with more people who need our services. Their SEO efforts have brought in clients we never would have reached.
Angela & Angel
Take A Shot Photo Booth
Conclusion
Long-Term Impact:
Jump Start 2 Recovery continues to benefit from sustained organic traffic growth and a steady stream of new client inquiries. The Google Business Profile optimization also ensures they maintain a strong local presence in search results.
Contact Us Today!
If you’re looking to transform your online presence with a custom website redesign or SEO strategy, contact Creative Partner today to explore how we can help you grow your business.