Why Does Every Business Need A Website In 2023?
Why Does Every Business Need A Website In 2023? In today's volatile business environment, where relevancy can shift overnight, it is crucial for companies to maintain a dynamic online presence through a website to keep up with the ever-changing industry. With increased digitalization, building a website has become an absolute necessity for both large-scale and small-scale businesses. If you are a citizen of Lansing and have been wondering why website-building is so important nowadays, we are here to help you. Here are the top 15 reasons you should consider hiring a, for your business.
Top 15 Reasons to Develop a Website For Your Business Immediately:
1. Your Customers Expect It
Most customers today are moderately tech-savvy. They would rather book an appointment online than call for the same. If you want to improve the outreach of your business, a well-built and user-friendly website is all you need. It will help drive a targeted audience to your business, generate profitable leads, and promote goodwill for customers. Your website visitors would be able to navigate your website to identify the products and services you offer that suit their needs. If you are a Lansing-based business owner, Creative Partner in Lansing, Michigan, can help you build a strategically developed and information-oriented website that will take your business to the next level.
2. Build Credibility for Your Brand
A survey shows that about 81% of retail shoppers conduct an online search before buying any product. Also, approximately 50% of smartphone users discover new companies while surfing online. An up-to-date, professional-looking website will also help your brand look more credible than your competitors. Another study states that almost three-fourths of all consumers admit to making a credibility judgment based on the design of the brand’s website. Your website would be the first thing your customers would look for. Thus it is essential to leave a lasting impression on your visitor's minds by optimizing your website the right way. In addition, people believe that a brand is more trustworthy if it is visible on the 1st google search page.
3. Show Your Intent
Your brand’s narrative would enable your consumers to understand your mission, objectives, and purpose. Through a well-built website, you would be able to show your intent and influence your consumers to interact with you. Your brand website will help you control your narrative and spread a positive message to the visitors. Often, these visitors snowball more potential clients towards your business and help in increasing profitability. It is one of the most cost-effective ways to drive a targeted audience to your business. Content marketing is also a great way to show your intent to your audience.
4. Connect With Potential Clients
Your brand website is an effective tool to persuade potential clients to contact you and try out the services you offer. A user-friendly website will allow visitors to quote their needs and increase the number of constructive conversations for your brand. Your webpage will provide your clients with a platform to post their questions and allow you to provide solutions to them. The information you provide through your web page offers instant gratification to your potential clients and promotes good relationships in the future.
5. Dwindling Virtual Network
There are several articles and blogs available online that will tell you how important social media is for your business growth. Nonetheless, in today’s market, simply creating a Facebook page or Instagram Business account is not enough to generate profitable leads. A website has become indispensable for setting your brand apart from your competitors. This is why most up-and-coming brands build a sustainable website rather than solely depending on social media platforms.
6. Appearing in Google Search
In addition, building a functional website helps you compete with industry leaders. A search engine optimized website will give you a higher rank in google search and enable you to pop at the right place at the right time. Bidding on high-performing keywords for your website will also help increase your SERP rank and drive more traffic toward your business. This way, you can challenge your competitors and open the way for more growth.
7. Drives Organic Traffic toward Your Business
The content of your website will ensure that you engage with your audience 24/7. This, in turn, helps in drawing organic traffic towards your business. You need to build a website that answers every visitor's essential questions. It should contain a description of products or services, location, contact details, etc. This provides instant satisfaction to your potential customers, and they get influenced to follow up.
8. Discover New Possibilities
Developing a website requires multiple sessions of brainstorming and whiteboarding to create the perfect web design to represent your brand. Going through these sessions will allow you to perceive your brand in a new light. It will also prepare you to come up with innovative marketing ideas frequently. Your brand website provides you the space for you to bring that idea to reality. If you need expert advice on website development, the marketing agencies in Lansing, Michigan, can help you. They will ensure that your website contains strategically placed and appropriate call-to-action so that your website generates more clicks and drives a higher number of profitable prospects toward your business. For example, CTAs like a downloadable whitepaper, a clickable button on your web page to subscribe to your blog, or registering at an event organized by your brand will help you generate higher lead generation.
9. Enable Extended Business Hours
It is not possible to manage a social media page 24 hours a day. This means you might miss out on potential clients when you are offline. On the contrary, your brand website stays live 24/7 for 365 days, even if you are not! Your content will be visible to internet users throughout the day, and they can shop at their convenience. A website ensures that your products are available and accessible at all times to your customers. This, in turn, helps increase sales. It is also an effective step that you need to take to create a sustainable B2C or B2C relationship.
10. Exhibit Your Work
Regardless of the product/service you offer, a website is necessary for all businesses. Your brand website is a wonderful platform to showcase your products. Being the first contact point for your customers, your customers will help them decide what products to choose by analyzing every aspect of your products. A website also offers you space to display tutorials or instructions that might be beneficial to your customers. In addition, if you are a freelancer, your website will act as your portfolio and allow potential collaborators to connect with you. You can also display your awards or create a photo gallery so that your customers get to know you better. This is what will make your brand unique!
11. Improved Customer Satisfaction
If you have been operating through phone calls with your customers, you might have lost a lot of them because the line was busy. A website saves you from this peril! If your customers have been calling you for simple questions like location and working hours, now you can leave that job to your website. This means that a website for your business will not only help you save time but also cater to a larger number of customers at the same time. A user-friendly website provides an all-around better user experience and increases the chance of stray visitors returning to your website. A user-friendly website offers an all-around better user experience and increases the likelihood of stray visitors returning to your website. Your customer expects immediate answers to their questions. An AI-powered chatbot on your website will help instantly solve your consumers' fundamental queries and grievances. This ensures improved customer satisfaction and helps build a relationship of goodwill with your customers.
12. Helps Analyze Consumer Insights
Web analytics is another advantage of having a website for your business. It provides insights that help you understand who your typical customers are when they are online, what they look for, and what their choices are. You can use this information to your benefit by optimizing your business according to it. This, in turn, will help maximize lead generation and increase sales and profit. Building a website is also an essential investment for maximizing your ROI (Return of Investment). A search engine-optimized website allows you to make yourself visible to thousands of potential customers at once. This means you can promote your brand to a wonderful target audience and upsell them, thereby increasing your sales.
13. Increase Brand Visibility
Publishing blog posts on different websites and hyperlinking them to your website will help expand your outreach and enable you to gain more profitable leads. You can also use your website to host a referral program. This method uses the coveted word-of-mouth marketing strategy to gain more customers. People will learn about your brand from people they trust, i.e., their family and friends. Your loyal customers become advocates for your brand. In the referral program, the customer and his referred friend receive a discount coupon, whereas your sales increase. A win-win situation for all!
14. Display Customer Testimonials
Reviews and testimonials play an important part in building credibility for your brand. A survey has found that almost 80% of people trust online reviews as much as personal recommendations. More than 50% of people read at least 4 reviews before making a purchase. Displaying your customer reviews on the website will allow future customers to consider your services.
15. A Platform for Announcements and Updates
Since your website is live all the time, it gives you the perfect platform to post updates and announcements regarding your brand. For example, you can let your customers know that a sale is coming up soon or their favorite influencer will be live with you in the next few days. Your customers expect you to keep them up-to-date, and having a website is the best way to do it. If they find something relevant to their interests in your announcement, it increases your chance to upsell them.
Frequently Asked Questions:
1. How effective is a website for small businesses?
According to marketing experts, developing a website has the power of drastically upgrading a small business. A website gives such companies the much-needed online presence, social proof, credibility, and an edge over other competing brands. A survey found that 88% of small-scale businesses agree that building websites makes finding customers easier. Modern customers are always on the internet. An exclusive brand website, apart from an e-commerce website, allows potential customers to discover and learn about your brand. This, in turn, plays a significant role in increasing sales! The days of passing the business card have long gone. Instead, a website is a more practical way to represent your brand. It helps in expanding your business and generating more profitable leads.
2. What are the disadvantages of not having a website?
It has been established that a well-structured and optimized website helps entrepreneurs to improve their brand visibility and subsequently reach a higher number of prospective customers online. But what if you do not have a website? Here are a few things that might occur in the absence of a website for your brand.
Limited reach to potential customers
Without an exclusive brand website, you might find yourself not being able to expand your business. Not having a website can be a huge setback for your business, making it hard for you to keep up with rival companies. It will automatically decrease the opportunity for you to connect with your audience.
A poor customer relationship
An AI-powered website creates a bridge between your brand and your potential customers. This interconnectivity helps you gain trust, earn credibility, and promote your business. Your website also gives you the platform to convey updates and announcements regarding your brand. The lack of a brand website can hamper the Business-customer relationship and make it challenging for you to stay relevant in the industry.
With a site, your potential customers will be able to access information about your brand without any hassle. It will also enable them to check out your products/services, their pricing, and availability according to their convenience. On the other hand, without a website, you are limiting your business hours. It also decreases the chance of you expanding globally. You can take the help of the web development agencies in Lansing, Michigan, to build a well-structured website for your brand. Once it is up and running, you can even think of developing a mobile app for your business to expand your outreach and accessibility.
3. How can you develop a website for your business?
The best way to build a website for your business is to contact and hire an experienced web development agency. If you are a citizen of Lansing, you can look for creative partners that provide web development services in Lansing, Michigan. Here is a list of steps to help you develop a well-built and functional website for your brand.
Choose a short, easy-to-spell domain name to create an SEO-optimized URL. Ensure it reflects your brand’s image and is memorable.
Buy a secure and scalable website host. Make sure it provides good tech support. You can either opt for a shared server (they are cheaper) or a dedicated server. Or, you can also choose a Virtual private server (VPS).
Ensure your web page displays a clear description of your brand.
Use a well-performing content management system.
Opt for a good e-commerce platform
Make sure the user interface is interesting, engaging, and user-friendly
Create and publish quality content relevant to your brand.
Make use of webmaster tools.
Finally, implement a website maintenance plan.
Exploit the Benefits of Digital Marketing!
In today’s market, it is almost impossible for a business to run successfully without a well-structured website. Besides helping you expand your outreach beyond the local consumers, it also increases sales and profitability. A website also helps gain social proof and greater brand awareness. You can even analyze customer behavior insights based on their interactions and optimize your business according to them. If you are tech-savvy enough, you can surely try your hand at making a website for your business. You will find multiple guides online that can help you build a website and use it for digital marketing. If you are in Michigan and beyond, you can reach out for a FREE consultation or get a FREE website audit to help you with building your website and content management. We hope this guide has helped you understand why you need to build a website for your brand.