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How to Add Social Media Links to Your Google Business Profile: A Step-by-Step Guide

Updated: Nov 24, 2023

Add Social Media Links to Your Google Business Profile - Creative Partner

Boost Your Business Visibility with Google Business Profile's New Social Media Links Feature 

Introduction - Add Social Media Links to Your Google Business Profile

Google Business Profile (formerly Google My Business) has rolled out a new feature that allows businesses to add social media links to their profiles. This feature enhances the way customers interact with businesses, offering a more comprehensive overview. In this blog post, we'll delve into the details of this new feature, how to set it up, and the benefits it brings to your business.

What Are Google Business Profile Social Media Links?

When people search for your business on Google, they may see links to your business's social profiles listed along with other business information. Google gathers this information from a variety of sources to provide customers with a more detailed overview of your business. This feature is automatically added to profiles for eligible businesses based on factors like consistency and authenticity. Source

How to Add Social Media Links to Your Google Business Profile

Step 1: Consistency is Key

Use the same name to represent your business in both your Google Business Profile and your social profiles. This helps Google in associating the correct social media profiles with your business.

Step 2: Verify Your Social Media Profiles

If the social media platform offers a verification process, go through it. This helps Google determine that the social profile is managed by an owner or authorized representative of the business.

Step 3: Manage Your Links

If you find social media links in your Google Business Profile that aren't related to your business, you can edit them directly in your profile.

Benefits of Adding Social Media Links

Enhanced Customer Interaction

Having your social media profiles linked to your Google Business Profile allows potential customers to engage with your brand on multiple platforms.

Increased Trust

Verified social media profiles can increase the trust factor for potential customers, as they can see reviews, posts, and other business activities.

Better SEO

This feature can potentially improve your business's SEO, making it easier for people to find you not just on Google but also on social media platforms.


1. How do I edit my social media profile information?

2. How long does it take for the social media links to appear?

3. What if my business doesn't show up on Google?


The new social media links feature in Google Business Profile is a game-changer for businesses looking to expand their online presence. It not only enhances customer interaction but also contributes to better SEO. So, if you haven't added your social media links to your Google Business Profile yet, now is the time to do so! Feel free to reach out if you have any more questions or need further clarification.

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